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Sophia Cheng is the founder and CEO of Oddball. Currently based in New York, she grew up in Singapore and Hong Kong, where she was used to eating local and fresh fruits all the time. When she got to the US, she noticed the issues plaguing today’s snack industry. Before founding Oddball, she joined Bridgewater Associates, working for Ray Dalio at the Dalio Family Office & Dalio Foundation, and was the youngest ever director at Estee Lauder as part of the CEO’s strategic initiatives team.