Inside Salad Sprinkles: The Reality of Building (and Pausing) a Viral Food Brand

Womansplain
Womansplain
Inside Salad Sprinkles: The Reality of Building (and Pausing) a Viral Food Brand
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Jordan Wannemacher is an award-winning graphic designer and entrepreneur who co-founded SaladSprinkles, an innovative CPG brand, with her best friend from art school in 2023. The venture represented a natural convergence of her passions for food and packaging design, and was an exciting laboratory for creativity. Born, raised, and art school educated in the Southeast, Jordan now calls Brooklyn, NY home, where she runs Studio Jordan Wannemacher, a boutique graphic design studio specializing in book design, publication design, and other printed products. With over thirteen years of design experience across cookbooks, branding, novel covers, and product packaging, Jordan has held senior design positions at major publishing houses including Penguin Random House, Barnes and Noble, and Columbia University Press. Her entrepreneurial spirit—exemplified by co-founding SaladSprinkles—infuses her approach to every project, whether for clients or her own brand ventures. When she’s not designing or building SaladSprinkles, she enjoys Radiohead, Elena Ferrante novels, Japanese food, pilates, fancy soaps, and the color green.

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